"Without dreams, visions atrophy, without visions, there are no goals, without goals, one gives up before even beginning."
W. Pechtl

Defining what an enterprise is about, what it and its products stand for, and what contribution it makes to society sheds light on some important questions. Answering those questions adds tremendous meaning to the roles of management and staff and has the capacity to release tremendous energy as well as form various dynamics.

Two things are crucial to maintaining a high level of credibility in this process: More important than a fancy brochure is an open and honest discussion about the desired and current status of the company and the obvious consequences that result from that discussion.

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